Why is it so
difficult for organizations to attain and sustain long term success?
Any organization starts with an individual or group of people
with a quality product or service offered at a reasonable price
to meet
a market need or to utilize a technological breakthrough. If
done well, the organization takes off.
To attain and sustain
long term success, organizations must:
- attract, select,
train, compensate, recognize, reward, promote, treat fairly
and retire honorably a diverse group
of employees;
- develop visionary, decisive, ethical leaders throughout
the organization
who go out ahead and show the way, who listen and communicate,
who serve and lead;
- find ways to utilize the ideas and talents
of every employee;
- weed out the few who after time and training
will not or cannot meet the
performance standards;
- listen carefully to the voice of the customer
to improve current products/services and customer service, increase
value through
feature additions and/or price reductions — or at
least keep price increases
minimal in times of higher inflation;
- offer new products and
services on a timely basis and don’t
make customers suffer with defects the organization
should have found through better testing;
- expand into new
markets after careful study;
- monitor competitors, including
unlikely ones with alternative solutions — strive
to be better than the best competitor;
- track technology and adopt
it as soon as feasible for customers and internal processes;
- search
constantly for ways to reduce costs;
- renew, reform, reinvent,
change any aspect of the organization when early warning signs
appear;
- develop strong relationships with strategic partners,
suppliers, unions and other
stakeholders;
- stay current on all applicable governmental laws;
rules and regulations and
follow them fully;
- make your impact on the environment positive
or at least no worse than neutral;
- measure all important external
and internal aspects of the business, set goals and
objectives and tie part of compensation to individual,
team and organization performance;
- develop
tight internal financial controls and use many checks and
balances — make
it easy for basically honest people to stay honest;
- cultivate
and never forget financial backers, investors, contributors — reward
them with solid financial performance;
- support with time, talent and
treasure the various communities in which the
organization and its people work, live and prosper;
- don't panic
during inevitable economic downturns or short term organizational
troubles; act humanely;
Why is it so difficult for organizations
to attain and sustain long term success? Why do some good,
even great organizations falter, decline or fail after one, five,
fifty, one hundred years?
I think it is because the leaders forget to emphasize people
in general and individuals in particular — the people and individuals
who are customers, who are investors, who are other stakeholders,
and especially, who are employees. |