Once upon a
time there was a Bell System — A.T.&T. with its Western
Electric manufacturing company, Bell Laboratories and twenty-two
operating
telephone companies. The Bell System had one million employees;
one out of every one hundred Americans who worked anywhere — in
business, government or the not-for-profit sector — was part
of this huge company. There were one hundred million customers. A.T.&T.
had eighty percent of the market and was highly regulated at the
state and federal level.
The government started to permit limited
competition in 1958, more in '68 and much more in '71. By
1974, the government decided that the Bell System should be broken
up. After
a lengthy court fight, A.T.&T. agreed to a consent decree to
divest itself of the twenty-two local telephone companies on January
1, 1984. They
decided to organize themselves into seven regional companies.
Deregulation
continued, competition intensified, the market dominated. New
products and services flowed faster, share prices soared. Customers,
except perhaps for the low use residential customer, benefited.
So smaller than huge must be better.
Recently consolidation in the
telephone industry has accelerated, so somewhat bigger must be
better than large.
The government has taken a dim view of Microsoft
with its eighty percent plus of the market, totally unregulated,
and may require
breakup. Obviously, too big.
So now America-On-Line announces
a takeover (there being no such thing as a merger) of Time
Warner, the largest in market
value
of any combination of companies in history. Not only
will the Internet have a dominant player, but much of the content
seen on
it and in movies, television and print will be under the control
of the top few managers of this bigger is better conglomerate.
Most debates these days when two huge companies combine are
usually centered on the effect on share owners, top managers
and large
groupings of customers with claims of synergy, convergence,
efficiency and
effectiveness, as well as on competitors and social policy. Impacts
on employees and lower level managers are limited to how many
will the new emerging organization get rid of — and how
fast.
And yet an organization of any size is merely the sum
of its employees in small teams of three, five, fifteen or
so doing
the work of
creating, making, delivering products and services, doing the
after sale work
of servicing, billing, etc., led by managers at all levels
helping them accomplish tasks and reach organizational goals.
(If top, middle and lower managers aren’t doing that, what
are they doing?)
Any organization that forgets its own people
will never attain excellent customer and share owner satisfaction
in the short
or long run. |